Wednesday, August 14, 2013

Google's Move Away from Keywords

Granted, at this moment in time, keywords are still important to people searching for information. Let's face it, it has been the traditional method of how Google helped to deliver search results. Now, they (Google) is slowly moving further and further away from keywords.

So what is Google using? They are utilizing the Knowledge Graph, incorporating "search by voice" for mobile and the "conversational search" for the desktop.

Knowledge Graph

What is the Knowledge Graph. The knowledge graph is a "knowledge base" used to enhance search results with semantic-search (contextual meaning) information. Their goal is to give the search the ability to resolve their questions without going to numerous sites to get the answer they want.

According to Matt Cutts, "It's another step away from raw keywords toward understanding things in the real-world and how they relate to each other. The knowledge graph improves our ability to understand the intent of a query so we can give better answers and search results."

I guess, I'm old school, I will probably still search more than one site. Why? Verification of facts. If you are smart in your search, you have to verify the facts. Why? There is always misinterpretation of some facts on the Internet. It is your job work at getting the right information.

Search by Voice

This search methods is used by mobile users. This product made by Google which allows users to use Google search by speaking into a mobile device or if your computer has a device, on a computer. Sounds good, but currently, I do not believe this product is available in all languages. Maybe in time, but not yet.

According to Cutts, " It's definitely the case that if you have something coming in via voice, people are more likely to use natural language. They're less likely to use like search operators and keywords and that sort of thing. And that's a general trend that we see."

It looks like Google has a big job ahead if they want to incorporate "natural language" in all lanugages.

Conversational Search

This feature is going to be for the desktop user. Okay, with this Cutts states, "At some point, we probably have to change our mental viewpoint a little bit, because normally if you add words onto your query, you're doing an 'and" between each of those words, and so as you do more and more words, you get fewer and fewer results, because fewer and fewer documents match those words...just summarize what they're looking for, and that matching that overall idea."

Now, I have to admit the conversational search is going to an interesting concept to have to optimize around. What can you possibly do? Maybe, maybe you could include a two to three sentence summary to your article at the very beginning.

How is Google doing? Just from my own search attempts, more progress needs to be made, but it's interesting and it is the way of the future.

Thursday, May 23, 2013

Penguin 4 to Be Released-May 22, 2013

Penguin 4 To Be Released Today

Google is releasing Penguin 4 today, May 22, 2013. Google says that this new generation of technology will help to stop spam better. The roll out will affect both English and non-English languages, and the scope of the Penguin hit will vary according to the language. Thus, languages that see more webspam will see a greater impact.

Is Penguin 4 different from the first three? Yes. The fourth release is a major change. According to Matt Cutts this update will impact many more SEOs and webmasters than the first Penguin version. We shall see the results in the coming week, won't we?

Tuesday, February 12, 2013

What Is Keyword Stuffing

What Is Keyword Stuffing?

What is Keyword stuffing? Keyword stuffing is the overuse of your keywords within your meta tags and your content. This is a no-no in the eyes of the search engines and could get you labeled by the search engines as a spammer.

You can usually spot this type of infraction because the content is so loaded with keywords that the content makes little or no sense. The best way to determine whether you overplayed your keywords is to read the content out loud. If, when you are reading it, it makes little or no sense, it's time to rework your masterpiece.

I would suggest targeting at the most- three keywords on a page with a page count of 500. You really need to keep a balance between keywords and quality content. Translated, if your keywords diminishes the meaning of your content, you'll quickly lose the traffic that you want, and possibly your page position on a search page.

If you write a lot of articles you should know what keyword stuffing is, and avoid this problem with your articles. You may think more is better, but it is not. As I stated above, if the search engines feel that it is spam you can expect your article(s) to remain unseen.