Category Filtering Beta Testing By Adsense
Adsense is developing a much requested feature for publishers-category filtering.
What is category filtering? Category filtering will give the publisher a little more control over the type of ads that they can block from their website. You'll have specific categories to choose from, such as:
Dating
Drugs and Supplements
Get Rich Quick
Sexually Suggestive
Weight Loss
Politics
etc...
You can choose up to 5 different categories in which to exclude.
One nice feature is the percentage of recent revenue that the ads in each category is generating-this will give the publishers a better tool to predicting how the filtering selections will impact their revenue.
This may be a viable way for publishers to rid their website of irrelevant ads on their website or blog. However, this feature is now in only in beta testing. Which means that only a small select group of publishers are able to utilize the tool currently. Thus, we are going to have to take a wait and see as to when and if it is going to be offered to the whole Adsense community.
Wednesday, April 29, 2009
Friday, April 24, 2009
Listening To Your Inner Voice
Everyone has that "Inner Voice" and when you're working on the internet, many prey on your desires, while hoping that you will ignore your inner voice, and take the bait.
Let's take an example. We'll call the participant, Joe NotSoSmart.
Joe NotSoSmart got an email from another webmaster that they would like to buy space on Joe NotSoSmart's website. The webmaster told Joe NotSoSmart the specific page that they wanted their ad on.
Joe NotSoSmart, was elated about the prospect of making some money on a monthly basis. And simply said, "when will you have your ad ready?"
Joe NotSoSmart did not:
1. check the website. Always check the website, and all it's links. Why? The website may be a single splash page, with absolutely no content or link. Doesn't happen you say? It does.
2. State that he had Google Ads on his site, and he will follow the Google rules. Which means that, he will properly identify it as an advertisement. (This quickly will determine the mindset of the
individual). Either they will agree, or you will quickly know they were after your ranking-and will not respond.
What can happened to Joe NotSoSmart because he did not check these simple things?
1. The link can go to anywhere, especially if the website is only a single splash page that has only one benefit- a professional looking page. Could it possibly end up leading to a page that Google does not think highly of? If so, his website is in trouble. Obviously, it's not going to a no-content splash page.
2. He could possibly run into a problem with Google and see his ranking fall, as well as, his position in the Google search engines fall. Or, the worse case scenerio, be banned from Google. As well as, some of the other major search engines. This would eventually lead to his closing his website down and starting from scratch.
As you can see, always place your bets on the side of caution. And do your research.
Let's take an example. We'll call the participant, Joe NotSoSmart.
Joe NotSoSmart got an email from another webmaster that they would like to buy space on Joe NotSoSmart's website. The webmaster told Joe NotSoSmart the specific page that they wanted their ad on.
Joe NotSoSmart, was elated about the prospect of making some money on a monthly basis. And simply said, "when will you have your ad ready?"
Joe NotSoSmart did not:
1. check the website. Always check the website, and all it's links. Why? The website may be a single splash page, with absolutely no content or link. Doesn't happen you say? It does.
2. State that he had Google Ads on his site, and he will follow the Google rules. Which means that, he will properly identify it as an advertisement. (This quickly will determine the mindset of the
individual). Either they will agree, or you will quickly know they were after your ranking-and will not respond.
What can happened to Joe NotSoSmart because he did not check these simple things?
1. The link can go to anywhere, especially if the website is only a single splash page that has only one benefit- a professional looking page. Could it possibly end up leading to a page that Google does not think highly of? If so, his website is in trouble. Obviously, it's not going to a no-content splash page.
2. He could possibly run into a problem with Google and see his ranking fall, as well as, his position in the Google search engines fall. Or, the worse case scenerio, be banned from Google. As well as, some of the other major search engines. This would eventually lead to his closing his website down and starting from scratch.
As you can see, always place your bets on the side of caution. And do your research.
Wednesday, April 08, 2009
Affiliate Programs-What's Best?
I was asked a simple question. Are Affiliate Programs a Scam? And the answer can be a -- Yes or No. On the Internet, you always have to do your due diligence on anything. If you slack off, or become to trusting-taking things at face value, you may get burned.
There are always warning signs, if it is not legitimate. For example, contact information is bogus-you call no answer, you email-no answer; or if you're in the program, you're getting a lot of chargebacks-a major red flag.
However, most affiliate programs are legitimate, honest programs. But...you do need to look at the affiliate program and know what they do offer the affiliate, and what they don't offer the affiliate.
My article "Are Affiliate Programs a Scam" gives you a quick look at the programs offered by a business, and programs that are offered through the affiliate brokerage company. With each, you have to be aware of certain things.
Are Affiliate Programs a Scam
Are affiliate programs a scam? Yes and No. I'll explain.
Affiliate programs come in many varieties and is offered in many different formats. However, which is better? I'll let you be the judge.
There are always warning signs, if it is not legitimate. For example, contact information is bogus-you call no answer, you email-no answer; or if you're in the program, you're getting a lot of chargebacks-a major red flag.
However, most affiliate programs are legitimate, honest programs. But...you do need to look at the affiliate program and know what they do offer the affiliate, and what they don't offer the affiliate.
My article "Are Affiliate Programs a Scam" gives you a quick look at the programs offered by a business, and programs that are offered through the affiliate brokerage company. With each, you have to be aware of certain things.
Are Affiliate Programs a Scam
Are affiliate programs a scam? Yes and No. I'll explain.
Affiliate programs come in many varieties and is offered in many different formats. However, which is better? I'll let you be the judge.
Wednesday, April 01, 2009
Everything Adsense
Everything Adsense
What's new at Adsense? What changes are taking place?
Video Units are Retiring-Somewhat
It looks like the Video units have not been the success that Adsense thought they would be. With that being said, Adsense will quietly retire the Video units at the end of April.
If you still want to display video ads you'll still be able to do so, by going to YouTube directly.
But most importantly, this video unit retirement will not affect the availability of other video ad units that appear through the image/text or image option of your ads. So yes, Adsense for video is still accepting applications from eligible publishers who produce video content.
New Email Notifications
Adsense will be rolling out new email notification preferences in your account over the next few days.
What does that mean? You'll have the option to receive specific messages like event invitations, information about webinars, and personalized account suggestions from members of the Google Adsense team.
In a couple of days you see a one-time page when you sign-in to Google Adsense. You will be asked to select the type of email messages you would like to receive from them. What if you change your mind? No problem.
If you change your mind about the selections you chose, you can simply sign in to your Account, visit the Contact Preferences section within your Account Settings to update the type of emails you want to receive.
What's new at Adsense? What changes are taking place?
Video Units are Retiring-Somewhat
It looks like the Video units have not been the success that Adsense thought they would be. With that being said, Adsense will quietly retire the Video units at the end of April.
If you still want to display video ads you'll still be able to do so, by going to YouTube directly.
But most importantly, this video unit retirement will not affect the availability of other video ad units that appear through the image/text or image option of your ads. So yes, Adsense for video is still accepting applications from eligible publishers who produce video content.
New Email Notifications
Adsense will be rolling out new email notification preferences in your account over the next few days.
What does that mean? You'll have the option to receive specific messages like event invitations, information about webinars, and personalized account suggestions from members of the Google Adsense team.
In a couple of days you see a one-time page when you sign-in to Google Adsense. You will be asked to select the type of email messages you would like to receive from them. What if you change your mind? No problem.
If you change your mind about the selections you chose, you can simply sign in to your Account, visit the Contact Preferences section within your Account Settings to update the type of emails you want to receive.
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