Monday, August 31, 2009

Internet Scam-Google Cash Kit Scam

Internet Scam-Google Cash Kit Scam

How far will a scammer go to get money from a person? You'll see with this work at home scam that involves references to Google.

There are a lot of blogs/websites popping up stating that they are making $5000 a month by working from home, with only 10 hours a week with a Google Cash Kit offered through Google. For those new to the Internet, they assume this is a safe bet because of the "Google" name. So, here's a quick summary of how the scam goes down.

The blogs/websites that offer this unique opportunity always state that his/her life was changed when he/she discovered the Google Cash Kit offered by Google. It helped him/her get out of debt and he could quit his boring job. It goes on to state and show all the big ticket items that they have been able to purchase. In addition, they show you a check they received from Google (which is bogus).

The kit these blogs/websites are offering is free, with a small shipping fee of $1.97. They also state that with this small fee you will soon be getting $1500 checks from Google. (This is the first sign that this is a scam. You should immediately ask yourself why such a large company would be selling a kit to make money.)

Here is where the scam goes down. Once you filled in the form and released your credit card number, you will not only receive the useless kit (sometimes), but also, you will begin seeing additional charges on your credit card (around $78 a month). Other victims state that these charges continued until they canceled their credit card.

If you find yourself being taken in by this scam, contact your credit card company immediately. Tell them to please take the additional charges off your credit card. If more charges are placed on your credit card the next month, you should request that the credit card company cancel your card, and issue you a new one.

The credit card company will ask you to complete a form that states the charges you want removed from your card were unauthorized by you, the card holder. This form protects your credit rating, so don't ignore it-complete and return immediately.

My advice is to always research these get rich quick schemes. Here are some simple checks. And it's really simple to do. You can either do a quick Google search on the possible scam or look at RipOff website for announcements. In addition, report the scam to the Better Business Bureau (All links available on my web page Report Your Scams).

Remember, scammers always look for an emotional issue to draw the victim into their web of deceit. So, if a situation looks to good to be true, it usually is. Which means -DO YOUR RESEARCH.

Thursday, August 27, 2009

Google Adsense and Multiple Ad Networks

Google Adsense and Multiple Ad Networks

Google Adsense is making a new update for it publishers. Soon you'll be able to allow multiple ad networks to show on your web pages. In other words, advertisers outside of Google-certified networks will be able to compete with Adwords advertisers for your ad space.

Let's define ad networks according to Google. Ad networks are companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves." This is similar to Google Adsense.


How It Works

This is how it is going to work. The ads from these ad networks will compete with Google ads on publisher sites. The ads that generate the highest revenue for the publisher will be displayed.

You, the publisher will have control over which networks can show ads on your pages. Within your Adsense account, you will be able to choose to opt out of receiving ads from specific networks or all networks completely-and continue with Adwords advertisers only.

If you want to block ads from an outside ad network you'll find a new section within your Ad Review Center to do so. This is how you can get to the section within your Adsense account:

1. Adsense setup
2. Ad review center
3. Go to section of allow or block ad networks
4. Click change
5. Review the ad networks you want to block. Move the ad network from the allowed to the blocked by clicking on the block url.
6. Submit and the changes are completed within the hour.


Certifying Ad Networks

Google will not give free rein to the ad networks. To keep the standard high, all participating ad networks will have to adher to Google standards for user privacy, ad quality and speed.

Bottom line, Google will require all Ad Networks that want to join to be certified.


Rules for You and the Ad Networks

Some ad networks also utilize interest-based advertising. For these ad networks, they will not be able to:

1. collect data for interest-based advertising, However, Google will allow those who comply with Google's user privacy guidelines to show ads using these tools.
2. You will have the ability to opt-out of showing ads based on user interests from these ad networks

Saturday, August 22, 2009

Traffic and Your Website

Traffic and Your Website

There are a lot of ways to get traffic to your website or blog. However, the three ways of getting traffic that have stood the test of time are linking, SEO, and Pay Per Click advertising.

Pay-Per-Click

Many have claimed that in the beginning, they utilized Pay-Per-Click advertising to bring traffic their website and money in their pocket.

The key to Pay-Per-Click advertising is that the ad or ads should be relevant to your web page/landing page. The keywords that you bid on should also be relevant to your ad and landing page.

Linking

There are paid and free methods of linking. Several of the free methods of linking is through Ezines or newsletters and Article Marketing.

Ezine Advertising - If you are thinking about putting links/ads within an ezine it is wise that the ezine has a following that has at least 500 advertisers. Remember, sales rely on the number of people you can reach. Do not blindly place your ads in ezines, it is wise to always read the fine print.

Article Marketing is a good way to get one-way links. It does take time and effort on your part, but it does bring traffic to your site-long term, especially if you place your articles in article directories.

Paid Links-With Google crackdown of the paying and selling of links among websites-I would be rather hesitate. A lot of top sites lost their page ranking due to buying of links.

SEO

SEO-Search Engine Optimization was and is a specialized process. But many webmasters are tackling the SEO process on their own. SEO is a solid way to get traffic to your website, but if you're new to the SEO game, you'll have to deal with the learning curve.

SEO - is the optimization of your web pages so that search engines will visit your site. You utilize relevant keywords, keyword phases within the body of your text, and within your meta tags. Trust me, it's a little more complicated than it sounds, but well worth learning.

Other methods that are coming on board are within the social media arena-Twitter, etc. With social media, it is only as strong as your following.

So, if you're looking for ways to build traffic to your website, don't leave out the three mainstays, SEO, linking, pay-per-click.

Wednesday, August 05, 2009

Credit Card Scams

Credit Card Scams-How To Protect Yourself

With the increased use of credit cards, it opens up new avenue for scammers. This in turn, means that we (consumers) have to be more diligent and alert to protecting ourselves.

The article "Credit Card Scams-How To Protect Yourself" gives you 10 simple tips to remember, as well as, a look at two scams that is making the rounds. As with anything, being informed is the best offense.