Paid Links And Javascript
Paid Links -in with the new and out with the old. So before I enlighten you about some of Google's new thoughts about paid links, let me explain how paid links worked in the good old days.
In the good old days paid links worked in this manner- A high ranking website, would open a page where a webmaster could buy a plain text link. The webmaster who was buying the link was hoping to increase or improve his/her page rank. This simple concept had created a nice income for webmasters selling links. But...with the crackdown by Google-that changed. Many thought paid links hiding behind javascript was save. Is this still true?
According to Matt Cutts', Googles' Googlebot has gotten smarter, which means they (Google) have now gotten better at crawling javascript. So, if you're hiding paid URLS in your javascript, thinking that Google is unable to crawl and find those urls, you may very well need to rethink that thought. In fact, you may find those buried paid urls crawled and indexed.
The majority of people who do use javascript links are ad networks which Cutts claims Google does handle very well. But the big question is- Is Google penalizing paid javascript links? Currently no-but that can change.
Translated -if you're selling text links, make sure they (the links) don't do two things:
1) flow page rank
2) effect search engines
To avoid problems-Cutts suggests using the "nofollow", even within javascript code. Other alternatives are: using either your robots.txt file to block URLs or you can use redirects. As you can see, these new rules have destroyed the good old days-and profits for some.
Tuesday, September 22, 2009
Thursday, September 17, 2009
Promote Your Site-Write a Free Ebook
Promote Your Site-Write a free ebook
Writing a free ebook can help you to promote your website or blog? I know, some of you are cringing at the thought. Why? Some cringe at the idea of writing more than 500 words. While others feel that they are giving away valuable information to their readers-which they probably are, if they anticipate getting any response from an their ebook. Those concerns can be quieted by knowing what a free ebook can do your you?
A Free Ebook-What It Offers
What can the free ebook give you in return?
1. Free Traffic
2. Expert status
3. If You have a newsletter-maybe new signups
4. If you include affiliate links-it can help you promote your affiliate links. Please note: the affiliate links should be relevant to what you are writing about. If the affiliate links don't match the topic, it not going to get any clicks.
Expert Status
If you create a quality free ebook-you have created, online creditability--you have the knowledge that they are seeking. This can keep people coming back to read or hear what you have to say in the future.
Free Traffic
If the ebook is of quality, word of mouth travels fast on the Internet and that brings traffic. Also, if you do a write-up on your blog or website, with keywords specific to your ebook's topic the search engines will find you, and thus, so will the people.
Knowing what a free ebook can accomplish, it's time to write. But be advised, proofread your work.
Proofread Your Work
Just because it's free-doesn't mean that you should haphazardly but the ebook together. If you have the mentality that, "Since it's free, I really don't need to be particular with grammer, spelling and formatting", you may have a problem.
Thus, I would suggest you do the following:
1. Do a spellcheck on your ebook.
2. Set the ebook aside for a couple of days. Why? Sometimes after reading and re-reading your ebook you become blinded by your errors.
In fact, you may read over some misspellings. Or you may have used the wrong word, but spelled it right-meaning spellcheck will not correct it.
3. Proofread your ebook again, but if you can con a good friend into reading your ebook, do it. You want your copy to be as clean as possible. Why? What if you decide to produce an ebook that you want your readers to pay for-how many takers will you get if your first creation-free or not didn't pass the "typo test"?
As you can see, I strongly encourage you to take pride in your work, because if you do not, the free ebook can decrease your online creditability in an instant, whether the writing is free or not.
Link Checking
Links, whether it is to direct them to other web pages or to an affiliate program. Make sure the links are hot and working. Nothing can be more frustrating than to click on a link that you are interested in, to only find a "Cannot display page".
Once your ebook is formatted, and you have did a thorough check of your ebook for any errors, it's time to put it into PDF format.
Ebook Covers and PDF Files
You have a choice between putting your working document into an "exe" file or a PDF file. I would suggest using a PDF file mainly because the PDF reader is accessible and free to all on the Internet.
Now comes the expense. Some of these PDF software programs do cost some money, while others are free. I know what you are saying, "Go with the Free."
Yes and no. You have to be careful which any free program you choose, some place advertising on each of your ebook pages-which can make your ebook look like an amateur creation. I've found two pieces of software, one for the pdf convertor and the other for your ecover that are reasonable.
Simple ways to publicize your free ebook.
Once you have your ebook created and placed on your website or blog, it's time to promote. Two of the easiest ways to promote your ebook is through the following:
1. Create a press release
2. Advertise it on your blog
As you can see, a free ebook can help you promote your website, blog and/or affiliate programs-and at a relatively low cost.
Writing a free ebook can help you to promote your website or blog? I know, some of you are cringing at the thought. Why? Some cringe at the idea of writing more than 500 words. While others feel that they are giving away valuable information to their readers-which they probably are, if they anticipate getting any response from an their ebook. Those concerns can be quieted by knowing what a free ebook can do your you?
A Free Ebook-What It Offers
What can the free ebook give you in return?
1. Free Traffic
2. Expert status
3. If You have a newsletter-maybe new signups
4. If you include affiliate links-it can help you promote your affiliate links. Please note: the affiliate links should be relevant to what you are writing about. If the affiliate links don't match the topic, it not going to get any clicks.
Expert Status
If you create a quality free ebook-you have created, online creditability--you have the knowledge that they are seeking. This can keep people coming back to read or hear what you have to say in the future.
Free Traffic
If the ebook is of quality, word of mouth travels fast on the Internet and that brings traffic. Also, if you do a write-up on your blog or website, with keywords specific to your ebook's topic the search engines will find you, and thus, so will the people.
Knowing what a free ebook can accomplish, it's time to write. But be advised, proofread your work.
Proofread Your Work
Just because it's free-doesn't mean that you should haphazardly but the ebook together. If you have the mentality that, "Since it's free, I really don't need to be particular with grammer, spelling and formatting", you may have a problem.
Thus, I would suggest you do the following:
1. Do a spellcheck on your ebook.
2. Set the ebook aside for a couple of days. Why? Sometimes after reading and re-reading your ebook you become blinded by your errors.
In fact, you may read over some misspellings. Or you may have used the wrong word, but spelled it right-meaning spellcheck will not correct it.
3. Proofread your ebook again, but if you can con a good friend into reading your ebook, do it. You want your copy to be as clean as possible. Why? What if you decide to produce an ebook that you want your readers to pay for-how many takers will you get if your first creation-free or not didn't pass the "typo test"?
As you can see, I strongly encourage you to take pride in your work, because if you do not, the free ebook can decrease your online creditability in an instant, whether the writing is free or not.
Link Checking
Links, whether it is to direct them to other web pages or to an affiliate program. Make sure the links are hot and working. Nothing can be more frustrating than to click on a link that you are interested in, to only find a "Cannot display page".
Once your ebook is formatted, and you have did a thorough check of your ebook for any errors, it's time to put it into PDF format.
Ebook Covers and PDF Files
You have a choice between putting your working document into an "exe" file or a PDF file. I would suggest using a PDF file mainly because the PDF reader is accessible and free to all on the Internet.
Now comes the expense. Some of these PDF software programs do cost some money, while others are free. I know what you are saying, "Go with the Free."
Yes and no. You have to be careful which any free program you choose, some place advertising on each of your ebook pages-which can make your ebook look like an amateur creation. I've found two pieces of software, one for the pdf convertor and the other for your ecover that are reasonable.
Simple ways to publicize your free ebook.
Once you have your ebook created and placed on your website or blog, it's time to promote. Two of the easiest ways to promote your ebook is through the following:
1. Create a press release
2. Advertise it on your blog
As you can see, a free ebook can help you promote your website, blog and/or affiliate programs-and at a relatively low cost.
Tuesday, September 08, 2009
Spam Blogs What Are They?
Spam Blogs What Are They?
Spam+blogs=Splogs. Spam blogs can add a lot of clutter to the web-and they do keep the search engines busy. Splogs use other people's content with the sole purpose of increasing search engine rankings of their other sites or to increase their ad impressions on their sites. Simply translated-Money.
A full time spammer creates blogs using an automated process. They will not create one or two sites, but hundreds or thousands of sites, each creating a little money. But that little money created across a thousand sites can create a tidy sum of money. It is not only the money that drives them to create more sites-it's the never ending vigilance of the search engines and Internet service providers that try to keep these splog sites in check.
You may think that you can detect them easily. You may even assume that they would use a similar template for their blogs. Not so. To avoid detection from the search engines, they will create a new blog from scratch.
A part-time blog spammer will not automate the process-but use the manual cut and paste routine. And they may even give you credit for the content they stole. But the purpose is the same-to make money off someone else's content.
Sometimes blog spammers will choose a name that is similar to a popular blog. Their purpose- to benefit from an occasional incoming link from a blogger who thinks they are linking to a popular blog.
Can splogs cause problems for legitimate bloggers? Yes, if the search engines decides to block all "suspicious" web addresses within a particular domain name-you have a problem.
All this translates into one thing-know who you are linking too.
Spam+blogs=Splogs. Spam blogs can add a lot of clutter to the web-and they do keep the search engines busy. Splogs use other people's content with the sole purpose of increasing search engine rankings of their other sites or to increase their ad impressions on their sites. Simply translated-Money.
A full time spammer creates blogs using an automated process. They will not create one or two sites, but hundreds or thousands of sites, each creating a little money. But that little money created across a thousand sites can create a tidy sum of money. It is not only the money that drives them to create more sites-it's the never ending vigilance of the search engines and Internet service providers that try to keep these splog sites in check.
You may think that you can detect them easily. You may even assume that they would use a similar template for their blogs. Not so. To avoid detection from the search engines, they will create a new blog from scratch.
A part-time blog spammer will not automate the process-but use the manual cut and paste routine. And they may even give you credit for the content they stole. But the purpose is the same-to make money off someone else's content.
Sometimes blog spammers will choose a name that is similar to a popular blog. Their purpose- to benefit from an occasional incoming link from a blogger who thinks they are linking to a popular blog.
Can splogs cause problems for legitimate bloggers? Yes, if the search engines decides to block all "suspicious" web addresses within a particular domain name-you have a problem.
All this translates into one thing-know who you are linking too.
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