Affiliate Marketing and Google?

Affiliate Marketing and Google?

Affiliate Marketing and Google? I thought I would begin with a question, when it comes to affiliate marketing and Google. And yes, Google is now moving into Affiliate Marketing.

Their affiliate site is called "Google Affiliate Network". Since I am an affiliate marketer, I could not resist the temptation to see what Google has to offer, so I signed up.

The Google Affiliate Network is relatively new, thus, they are still growing. The site, like the other affiliate brokerage firms, offer different categories- from apparels to wine spirits. However, I've noticed that they offer something slightly different from the other affiliate brokerage firms. The company profile?

The company profile can be seen only when you click on the advertiser link that you would like to sell for or you're interested in. By clicking on their link, you get an immediate view  the company's profile. Which, I find very interesting. Why? Because they offer the following breakout of the company: Traffic Statistics by Country, Gender, Education, Age, Household Income, Audience Interests, and Sites Visited by their visitors. Why is this important? It helps you to match your site to the advertisers.

The other links include Advertiser information, Commission and Guidelines. Within the advertiser information, you'll find a synopsis of what the Advertiser is all about, including commissions and guidelines for the program. (You can then go into the other tabs, Commissions and Advertisers Terms to get a complete picture of the company's offer and restrictions.) I would definitely look at the Advertisers Terms, because that will give you the does and don'ts of their program. If the company rules are not followed, they can deactivate you and pull back your commissions.

To conclude, for those in affiliate marketing, this is yet, another opportunity to look at for affiliate programs.