Interest-Based Ads and Adsense

Interest-Based Ads and Adsense

Interest-Based ads are Google Ads that are based on the users (people who come to your site) interests. Google will show ads that are of interest to the user and which may not be specific to your content.

Some webmasters have found that by turning the "Adsense Interest-Based" ads option off they have seen their Adsense profits increase. It's worth the experiment if you find your Adsense Ads are not performing the way you want them too.

How To Turn Off Adsense Interest-Based Ads

1. Go To My Account
2.Scroll down to the section titled Interest-based ads preference
3. Choose the option "Do not show ads based on user interest or demographics.
4. Save

For more information about Interest Based Ads read my article about What are Interest Based Ads? This article was written when Google first made the change.