Location and Mobile Ads
What has location and Google Mobile Ads have in common? Mobile search is directly related to the searcher's local environment and Google is attempting to tap into that market. Why? Google seems to think that consumers are giving the signal to a new realm of local search for businesses.
With the increase uses of mobile units, location is beginning to play a significant role in the ways people are utilizing search. And that means opportunities for businesses.
For instance, mobile applications like Foursquare and Gowalla, allow you to create a connection with the merchant with a single tap of your phone. It can tell your friends where you are, while telling services like Foursquare and Gowalla what places people are frequenting. Though Foursquare and Gowalla lead the way, Twitter has just added the features and Facebook is expected to follow very soon.
Will Google begin to place a greater emphasis on location than it had in the past? It looks that way. An example of this is Google's recent emphasis of tailoring search suggestions to user location.
Location ad targeting by business can find great benefits from users sharing their location information. So what are some things businesses need to go to get in on mobile advertising.
1. Determine which applications fit your business needs
2. Verify your business at Google's Local Business Center
3. Keep up on Google changes regarding local search
4. Keep an eye on Twitter and Facebook about any geo-related tidbits
5. And, when you use social media be sure to use your business location in updates-when appropriate.
I see some benefits to brick and mortar businesses that are online. But I wonder about businesses that are online only? I guess, it's a pro-active wait and see type of approach to see how this will play out.
Tuesday, March 30, 2010
Tuesday, March 23, 2010
Social Media and List Building
Social Media and List Building
I found an article that I found to be rather interesting. The topic is using social media with listing building. His emphasis was with being "authentic" and how your authenticity can bring people to your site or blog.
Basically Social Media can work. It can build your brand and image, only if you are authentic. With anything online, being authentic should never be far from your thoughts. People cannot see you. It is your words alone that can build an online relationship with the people who are visiting your site/blog. If your relationship with your audience is fake-your audience will quickly see through it-and click away.
This article is a good read, it's can possibly allow you to think differently about building relationships online with social media, and thus, your brand and image. Here's a prelude to what the article is about:
List Building with Social Media- The Most Overlooked Secret to List Building With Social Media
By Warren Wojnowski
The real value of list building with social media is in your ability to create a brand and an image with incredible reach. The opportunity for you to build a highly responsive list using different social media platforms on the Internet is enormous. However, for all its potential, there is one simple, but far too often overlooked secret to list building with social media the right way.
I found an article that I found to be rather interesting. The topic is using social media with listing building. His emphasis was with being "authentic" and how your authenticity can bring people to your site or blog.
Basically Social Media can work. It can build your brand and image, only if you are authentic. With anything online, being authentic should never be far from your thoughts. People cannot see you. It is your words alone that can build an online relationship with the people who are visiting your site/blog. If your relationship with your audience is fake-your audience will quickly see through it-and click away.
This article is a good read, it's can possibly allow you to think differently about building relationships online with social media, and thus, your brand and image. Here's a prelude to what the article is about:
List Building with Social Media- The Most Overlooked Secret to List Building With Social Media
By Warren Wojnowski
The real value of list building with social media is in your ability to create a brand and an image with incredible reach. The opportunity for you to build a highly responsive list using different social media platforms on the Internet is enormous. However, for all its potential, there is one simple, but far too often overlooked secret to list building with social media the right way.
Monday, March 15, 2010
Writing -And Your Voice
Writing -And Your Voice
I thought I would give a quick talk about writing and your voice. "Voice" what do I mean by voice", you may ask? I call "your voice" the emotion and method of your writing.
I always knew you had to have a "voice" to be recognized on the Internet or with any writing, but I guess, I took it for granted. This simple concept came to the forefront of my consiousness when I happened upon an article/interview that lost it's voice. Let me explain.
The Interview
The interview started well, but slowly turned annoying. Why? The interviewer was not directing the conversation, but was trying to upstage the interviewee with his humor. Yes, humor is great when it's used appropriately. However, in this case, I feel the humor was inappropriate. Why?
If the interviewer's humor is making the interviewee uncomfortable (which was obvious when the interviewee tried to graciously dodge the interviewer's comments)-it's inappropriate. This interview, though I wanted to read what the interviewee was going to discuss with the audience, I had to click away.
What I learned.
1. Use your writing voice-and it's emotion with care. Overstated emotions will frustrate and anger your readers and leave them no choice but to click away.
2. If doing an interview, carry the interview forward without upstaging the interviewee for your own ego sake.
3. Leave your ego at the door if you're conducting an interview. The interviewee will thank you. And, more importantly, your readers will appreciate your integrity by not trying to upstage your interviewee.
So, is voice important? I think so. Not only is it important, it's a part of your own credibility.
I thought I would give a quick talk about writing and your voice. "Voice" what do I mean by voice", you may ask? I call "your voice" the emotion and method of your writing.
I always knew you had to have a "voice" to be recognized on the Internet or with any writing, but I guess, I took it for granted. This simple concept came to the forefront of my consiousness when I happened upon an article/interview that lost it's voice. Let me explain.
The Interview
The interview started well, but slowly turned annoying. Why? The interviewer was not directing the conversation, but was trying to upstage the interviewee with his humor. Yes, humor is great when it's used appropriately. However, in this case, I feel the humor was inappropriate. Why?
If the interviewer's humor is making the interviewee uncomfortable (which was obvious when the interviewee tried to graciously dodge the interviewer's comments)-it's inappropriate. This interview, though I wanted to read what the interviewee was going to discuss with the audience, I had to click away.
What I learned.
1. Use your writing voice-and it's emotion with care. Overstated emotions will frustrate and anger your readers and leave them no choice but to click away.
2. If doing an interview, carry the interview forward without upstaging the interviewee for your own ego sake.
3. Leave your ego at the door if you're conducting an interview. The interviewee will thank you. And, more importantly, your readers will appreciate your integrity by not trying to upstage your interviewee.
So, is voice important? I think so. Not only is it important, it's a part of your own credibility.
Monday, March 08, 2010
Adsense-Brand Advertiser Beta Test
Adsense -Brand Advertiser Beta Test
Google is always looking for different ways to bring new advertisers to Google. So what's new, or should I say, what's being launched?
Enticing The Brand Advertiser
Their new advertising push is toward brand advertisers. Brand advertisers are different then direct response advertisers, thus, they need a different approach.
Before I get any further, let me define the difference between a brand advertiser and a direct response advertiser.
Direct response advertiser
The direct response advertiser typically look for clicks and conversions from the campaigns they run on your site. Let's look at an example:
A direct response advertiser is selling a cellphone. Their sole purpose is for the user to click through and make a purchase or that cellphone seen in the picture, or another cellphone on their site.
Brand Advertiser
The brand advertiser is focused more on raising brand awareness, typically displaying ads for a product or service that the person may buy in the future. Example of a brand advertiser promotion example:
The person sees the advertisement of an add stating that a new cellphone by the specific company is coming out at a future date. Their purpose is to generate awareness among users.
Now that you are aware of brand awareness, can brand awareness ads be coming to your website or blog?
Good question? Maybe, maybe not. Brand advertisers tend to be more selective about the sites they run their ads on, as well as, where on the page their ads appear. So what is Adsense solution for Brand Advertisers?
New Adsense Beta Advertiser Feature
The new beta advertiser feature directed toward brand advertisers are:
1. New feature will allow brand advertisers to target their ads to ad units that are immediately visible when the page is loading. (Above the fold ads)
If your ads are above the fold you may say, okay, I may see some of these ads on my site. Not so fast. Adsense is testing a model that is "statistically-driven. The model will take into account various user experiences and situations (which includes different web browsers, monitor sizes, and screen resolutions).
If Google determines that the ads is above the fold, and fully on-screen when the browser window loads, you may see brand advertiser ads.
Adsense is hoping this will bring in more revenue to them, of course, and to publishers over time.
Google is always looking for different ways to bring new advertisers to Google. So what's new, or should I say, what's being launched?
Enticing The Brand Advertiser
Their new advertising push is toward brand advertisers. Brand advertisers are different then direct response advertisers, thus, they need a different approach.
Before I get any further, let me define the difference between a brand advertiser and a direct response advertiser.
Direct response advertiser
The direct response advertiser typically look for clicks and conversions from the campaigns they run on your site. Let's look at an example:
A direct response advertiser is selling a cellphone. Their sole purpose is for the user to click through and make a purchase or that cellphone seen in the picture, or another cellphone on their site.
Brand Advertiser
The brand advertiser is focused more on raising brand awareness, typically displaying ads for a product or service that the person may buy in the future. Example of a brand advertiser promotion example:
The person sees the advertisement of an add stating that a new cellphone by the specific company is coming out at a future date. Their purpose is to generate awareness among users.
Now that you are aware of brand awareness, can brand awareness ads be coming to your website or blog?
Good question? Maybe, maybe not. Brand advertisers tend to be more selective about the sites they run their ads on, as well as, where on the page their ads appear. So what is Adsense solution for Brand Advertisers?
New Adsense Beta Advertiser Feature
The new beta advertiser feature directed toward brand advertisers are:
1. New feature will allow brand advertisers to target their ads to ad units that are immediately visible when the page is loading. (Above the fold ads)
If your ads are above the fold you may say, okay, I may see some of these ads on my site. Not so fast. Adsense is testing a model that is "statistically-driven. The model will take into account various user experiences and situations (which includes different web browsers, monitor sizes, and screen resolutions).
If Google determines that the ads is above the fold, and fully on-screen when the browser window loads, you may see brand advertiser ads.
Adsense is hoping this will bring in more revenue to them, of course, and to publishers over time.
Monday, March 01, 2010
Article Marketing- Cheap Advertising
Article Marketing-Cheap Advertising
Article marketing is a good way to advertise your site or blog, and it is cheap-it's free. And, when you are first starting out online, the word "cheap" or "free" sound pretty darn good.
If you write your article, correctly, you can see targeted traffic that can last for years. Thus, if you are planning on writing trendy articles, be aware that these articles will have a short life span. You don't think an article can bring people to your site for years? I didn't think it was possible, until I wrote an article that is still bring traffic to my site for several years.
With that being said, here's a quick read on "Article Writing-Cheap Way To Advertise".
I also have information on Article Marketing that is on my website. Keep an eye on my Article Marketing Page, because I'll be adding more too it, as well as, possible submission tools information and reviews-when I use them.
Article marketing is a good way to advertise your site or blog, and it is cheap-it's free. And, when you are first starting out online, the word "cheap" or "free" sound pretty darn good.
If you write your article, correctly, you can see targeted traffic that can last for years. Thus, if you are planning on writing trendy articles, be aware that these articles will have a short life span. You don't think an article can bring people to your site for years? I didn't think it was possible, until I wrote an article that is still bring traffic to my site for several years.
With that being said, here's a quick read on "Article Writing-Cheap Way To Advertise".
I also have information on Article Marketing that is on my website. Keep an eye on my Article Marketing Page, because I'll be adding more too it, as well as, possible submission tools information and reviews-when I use them.
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