Monday, December 13, 2010

Interest-Based Ads and Adsense

Interest-Based Ads and Adsense

Interest-Based ads are Google Ads that are based on the users (people who come to your site) interests. Google will show ads that are of interest to the user and which may not be specific to your content.

Some webmasters have found that by turning the "Adsense Interest-Based" ads option off they have seen their Adsense profits increase. It's worth the experiment if you find your Adsense Ads are not performing the way you want them too.

How To Turn Off Adsense Interest-Based Ads

1. Go To My Account
2.Scroll down to the section titled Interest-based ads preference
3. Choose the option "Do not show ads based on user interest or demographics.
4. Save

For more information about Interest Based Ads read my article about What are Interest Based Ads? This article was written when Google first made the change.

Wednesday, December 01, 2010

Your Bottom Line and Affiliate Marketing

Your Bottom Line and Affiliate Marketing

Ah yes, affiliate marketing can help your bottom line (money wise). However, if you choose the wrong affiliate program you may find yourself with the gift that keeps giving for the advertiser.

Through trial and error and some frustration I've learned never to assume and to always get it in writing. If you don't heed my warning, you may find yourself penniless. I've found the "stand alone" affiliate program the type of program that you have to truly do your true diligence. And never, never, assume you will be paid for a product or service within an affiliate program unless it is stated or you get clarification. I one of my own weak moments I partook in an affiliate program that  matched my site. I placed the links up on my site that was in their products page, assuming that I would be paid for these little gems, I put them on my site. Behold, I made four sales and I received a single digit payout. What did the advertiser get- let's just say four figures.

I've written an article regarding  some of the pitfalls of Affiliate Marketing with the wrong Affiliate Program.
It's called:  Affiliate Marketing and Your Bottom Line .

Note: Dell Consumer and Dell Business are having great sales on their laptops and desktops this month.