Adsense Public Service Ads Retiring?

Adsense Public Service Ads Retiring?


Yes, it does look like Google is retiring the Public Service Ad. Per Google Adsense Team, Google is beginning to slowly remove the Public Service Ads from Adsense sites. Even though the public service ads are being retired, it looks like Google will be creating new opportunities for their non-profit partners.

For those new to Adsense or for those who need a quick review, a PSA (Public Service Ad) is an unpaid ad that appears on publisher sites when there are not paid ads available to service that particular page. The predominant reason these ads appear is due to no relevant ads available for that particular page.

However, Google non-profit partners will not be left in the cold. Google will continue to offer free AdWords advertising for these advertisers through Google Grants. For those advertisers in the Google Grants program, you'll see no changes and you will continue to receive earnings from the valid clicks and impressions.

For Adsense publishers, if you selected Public Service Ads in the "Backup Ads" in the new Adsense interface (Alternate ads or colors in the old interface) you're begin to see that it will be replaced with a blank space. If you opted to show non-Google ads from another URL or to show a solid color, you wont be affect by this change.

You will eventually see that the PSA option will no longer be available to choose. Even though the PSA option is being removed, they are working on new backup ad options.

To update the settings for your backup ads, you can sign in to your account and do the following:

1. New Interface: Visit "My Ads", Select ad unit you like to update, then change settings for "Backup ads".

2. Old Interface: Go To "Manage Ads" under My Account click "Edit Ad Settings" for the unit you'd like to change.