Content and Google's New Algorithm
It looks like Google has implemented the new search algorithm change that which has impacted 11.8% of all their queries. Currently, this algorithm only affects search in the US, however, this algorithm may be rolled out to the rest of the world at a later date.
Officially speaking, Google says "This update is designed to reduce rankings for low-quality sites—sites which are low-value for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
Obviously rankings are shifting downward in Google's search engine for content that is labeled low-quality or "shallow". Thus, as the algorithm works its magic, you will probably see changes on a page by page basis. But how will it affect a webmaster's domain overall?
I, at first thought that the algorithm change would take it on a page by page basis, pulling bad copy rankings down, and good copy rankings up or leaving it the same.
However, the algorithm change, seems to have affected some domains. Some of the winners and losers were: EzineArticles, HubPages, ShopWiki.com, and The Find.com, while some of the big winners were Wikipedia, eBay, Walmart.com and Amazon.
As I researched the web, regarding this issue, The consensus is that many felt that it was directed only to the "content farms". However, the people at Google claim that these changes were not meant to penalize any particular site, or type of content.
My main question, "How does Google identify "high quality" and "low quality" content? Of course, Google is not going to share the details of their techniques. So, if sites want to get into the good graces of Google, it's time to either tweak or overhaul your website if you want to survive another day on the Internet. (In the coming days and weeks, you will be seeing some changes to my site. Which, I'm rather excited about, because I've realized for some time that it was needing a major overhaul.)
Note: Just for your information, this Google update does not include the new "chrome extension" that Google launched a short time ago.
3 comments:
great post, but why google had to change there system it was working pretty well before.
They wanted to eliminate some of the content farms. Some of the articles were geared toward only getting clicks and offered no real content.
However, the algorithm seemed to have affected those that did have some quality content. I would venture to say, that it may take a little while until people will see the full impact of the algorithm.
Havent seen any changes Yet.
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