Google +1 A New Addition

Google +1 A New Addition

Beginning in October Google will begin displaying the +1 button on display ads on sites. Supposedly, people will be able to endorse a specific ad and make them more likely to appear to their social connections.

There hope is that these recommendations could lead readers to notice ads on your site more, and with it, more clicks and higher returns.

For example: Jill sees an ad that looks like a good deal on flights over the Christmas holiday. Jill +1's the ad, so that her friends might find value with this deal. When contacts and friends sign in to their Google account, they'll be able to see the referring friend, Jill's picture at the bottom of the ad, stating that she had +1'd it.

However, don't get to excited yet. +1 button clicks are not counted as clicks on ads. There hope is that the +1 will deliver more useful ads to your users, which will result in higher returns over time.

On mobile, the +1 will replace the "g' logo and recommendations will appear for several seconds, then fade out.

However, if you feel that this +1 feature is more of a nuisance for your users you can opt out, beginning in October, when the ads will start displaying for all.

For those waiting for an invite, it's no longer necessary. Google +1 is now open to the public.