SEO Relevance and Google

SEO Relevance and Google



While surfing the Internet, I'm always coming across articles about the relevance of SEO, especially after Google Panda updates. So is SEO still relevant?

Though SEO has changed, it still has relevance in two important areas, keywords and keyword density.
If you write content, you need to use keywords, an element of SEO for the search engines to determine your topic and for readers to find you online.

With the new algorithm of Google (aka: Panda) more sites are chasing or I should say, appeasing the Google search engine to try to again, be in Google good graces.

The question you have to ask yourself is: Are you making changes to your site to appease the search engines only and forgetting totally about the users experience on your site? If you are only attempting to appease only the search engines, you may want pause for a moment, and rethink your strategy.

In my opinion, you have to build a website that will appease both the spiders and the user, because they are both important. Obviously, spiders are needed for the traffic to find you, and the human reader is needed for your site to prosper. So what do you do?

If you make changes, you'll have to do it systematically, monitoring the changes and the effects it has on the human readers. If the readers leave, you need to do some tweaking.

Several thoughts on keywords, do not stuff your keywords in your articles. It's noticeable to readers and search engines. Though a reader may not know the terminology for "keyword stuffing" they do recognize how the copy reads. Usually it makes for poor reading, and other times, it's unreadable.

As for search engines, the spiders determine the density of the keywords, and if it goes over a given percentage, you could be penalized. Not good, for you, or your website if the content is either loss in the abyss of the Internet search, or not indexed at all.

So is SEO still relevant? Yes. More so today, than it was yesterday.