Affiliate Marketing in the 21st Century
Affiliate marketing is not as freewheeling as it was when I first started online. But when the FTC rules came into play, the rules of affiliate marketing changed. I must say, I saw some improvements. But yet, those new to affiliate marketing are not aware of these rules.
I've decided to give you an insight to these rules. It gives you an idea of some of the rules and how you can be in compliance whether you have a website or blog. Though the FTC rules was said to apply to blogs, it truly affects anyone who is working with affiliate marketing programs, and specifically, how an individual is promoting those products.
Thus, I've decided to create an article that is available on my site for you to review at your leisure. It's called "The Rules of Affiliate Marketing". If you are giving reviews, or placing links to products on your site or blog, you may want to review the rules that the FTC has set. It can save you a hefty fine.
Monday, June 27, 2011
Tuesday, June 21, 2011
Panda 2.2 Yet Another Algorithm Update?
Panda 2.2 Yet Another Algorithm Update?
People are now preparing, or trying to prepare for the next Panda update that Google announced on June 9, 2011.
The update will target a common webmaster complaint, which is sites that scrape and re-publish content and out-rank the original source of the content.
In the meantime, Matt Cutts has reiterated that they will continue to tweak and update the Panda algorithm.
Your Index Pages and Panda
Here is a quick rundown on how Google is using the Panda algorithm and it's many tweaks on your indexed pages.
1. Google does constantly scan for pages that might have hidden text. If it spots these pages, they could very well access a penalty on that site.
2. Google does not constantly scan for pages that might get hit by the Panda penalty. Instead they manually runs the Panda algorithm which then determines web sites that should be hit by it.
What does this mean for those websites that have made changes to their site-that is beneficial in nature. The changes the webmaster have made will not be registered by Google until the next Panda assessment. And, though Google would not say, many theorize that is could run every few weeks.
I know many are frustrated, I included. But, with anything on the Internet, change is a "constant" when you work on the Internet. Accept it, and move forward the best you can, and stay informed.
People are now preparing, or trying to prepare for the next Panda update that Google announced on June 9, 2011.
The update will target a common webmaster complaint, which is sites that scrape and re-publish content and out-rank the original source of the content.
In the meantime, Matt Cutts has reiterated that they will continue to tweak and update the Panda algorithm.
Your Index Pages and Panda
Here is a quick rundown on how Google is using the Panda algorithm and it's many tweaks on your indexed pages.
1. Google does constantly scan for pages that might have hidden text. If it spots these pages, they could very well access a penalty on that site.
2. Google does not constantly scan for pages that might get hit by the Panda penalty. Instead they manually runs the Panda algorithm which then determines web sites that should be hit by it.
What does this mean for those websites that have made changes to their site-that is beneficial in nature. The changes the webmaster have made will not be registered by Google until the next Panda assessment. And, though Google would not say, many theorize that is could run every few weeks.
I know many are frustrated, I included. But, with anything on the Internet, change is a "constant" when you work on the Internet. Accept it, and move forward the best you can, and stay informed.
Saturday, June 11, 2011
Google and Authored Content on Your Website
Google and Authored Content on Your Website
Beginning on June 7 Google announced on their blog that they were going to begin supporting authorship markup. This currently is an experiment in which they are using data to help people find content from great authors in their search results.
Thus, if a webmaster has many authors on their website they can now use what Google called "authorship markup" for your site. If the webmaster has an author page that describes and identifies the author, they can connect the author's articles through that author page.
The markup that Google uses is in accordance with existing standards, such as HTML5(rel="author") and XFN (rel="me"). This will enable search engines to identify the work by the same author across the web. They have been doing some testing from CNET, Washington Post, Entertainment Weekly and others to get an
idea of how it will work.
If it works, it will bring the quality authors to the forefront. And for those that write articles, the new standards will require you to step your writing up a couple of notches, or risk not being noticed. Does that mean spun articles are out? I don't know, but I hope so.
If you ever seen a poorly written spun article, you would know why I say that. A lot of authors that spin an article don't take the time to read the article. They just put it out on the Internet with all its joined letters and ill-chosen words, making the article unreadable.
So enough on spun articles, if you want to learn more about implementing authorship markup, check out Google Webmaster Central Authorship.
Beginning on June 7 Google announced on their blog that they were going to begin supporting authorship markup. This currently is an experiment in which they are using data to help people find content from great authors in their search results.
Thus, if a webmaster has many authors on their website they can now use what Google called "authorship markup" for your site. If the webmaster has an author page that describes and identifies the author, they can connect the author's articles through that author page.
The markup that Google uses is in accordance with existing standards, such as HTML5(rel="author") and XFN (rel="me"). This will enable search engines to identify the work by the same author across the web. They have been doing some testing from CNET, Washington Post, Entertainment Weekly and others to get an
idea of how it will work.
If it works, it will bring the quality authors to the forefront. And for those that write articles, the new standards will require you to step your writing up a couple of notches, or risk not being noticed. Does that mean spun articles are out? I don't know, but I hope so.
If you ever seen a poorly written spun article, you would know why I say that. A lot of authors that spin an article don't take the time to read the article. They just put it out on the Internet with all its joined letters and ill-chosen words, making the article unreadable.
So enough on spun articles, if you want to learn more about implementing authorship markup, check out Google Webmaster Central Authorship.
Subscribe to:
Posts (Atom)